CREATIVITY AND INNOVATION IN DESIGN AND FASHION

Design has emerged as a strategic sector for the growth and development of businesses and institutions. In an increasingly demanding and complex technological and creative environment, one that is also more versatile across economic, inclusive, ecological, and social areas, Design is no longer just another cog in the production process; it adds value and facilitates innovation, transformation, digitization, and sustainability processes. The panel “Creativity and Innovation in Design and Fashion” is intended as a forum for the exchange of experiences among professionals, academics, researchers, and students in the fields of Design and Fashion. It will address the importance of brand identity, colour, and typography as key elements of visual communication, as well as the influence of storytelling and the requirements of new digital channels in the creation of identities. Additionally, it will analyse how creative production can be optimized using advanced technologies, including artificial intelligence, and how these tools can coexist with or transform traditional processes. It will also explore how sustainability and social commitment has become priorities in design and fashion, promoting responsible practices without jeopardizing innovation.

The following titles will be the basis for developing roundtables and discussions based on research and projects of a more theoretical, experimental, or applied nature:

1. Creativity in Brand Design, Visual Identity and Product:

• Designing identities. Fundamentals, cases, and trends.
• Visual identity, creative direction, and storytelling.
• Typography, colour and iconography in visual identity.
• Graphic design and graphic production: processes, techniques, and finishing touches.
• Publication design and emerging publishing models.
• Packaging design.
• Graphic design and marketing.
• Graphic Design in Fashion.
• Textile graphics and printing. Prints, patterns, techniques.
• Creativity, innovation, and experimentation in Fashion Design: silhouette, volume, and materials.

2. Digitization and Challenges of Virtuality and AI in Design and Fashion:

• How technology and AI are transforming traditional methods of design, production, and communication.
• Impact of improvements in digitization on creative and production processes: 3D printing, augmented reality, artificial intelligence. Case studies.
• User experience (UX) design, interface design, and digital experiences.
• “Phygital” fashion. Challenges of the virtual world and fashion design and communication.

3. Convergences between Fashion, Design and Craftmanship

• Exploration of textile concepts, community, and history in Fashion.
• Integration of handcrafted techniques into contemporary design and their benefits. Integration of design into craftmanship, transformation of production, and promotion of added value.

4. Sustainability, Innovation and Social Commitment:

• Strategies for implementing new legislation, along with resulting challenges for creativity, production processes and product design in design and fashion. Production customization and control.
• Development of brands grounded on sustainability, social commitment, circular economy, and eco-design values.
• Design in relation to social development and its transformative applications.
• Innovative materials and new fabrics in fashion design.

5. History of Fashion and Design:

• Evolution and contexts of fashion and graphic design.
• Historical influences and current trends.

6. Design Didactics and Pedagogy:

• Innovative training approaches in graphic design and fashion.
• Research on the impact of design on society and its relevance to education. Transmission and communication of design and fashion to society.

7. Miscellaneous:

• Open to interdisciplinary contributions between working panels and/or research areas.

Award for the best presentation

The Scientific Committee of the Conference will give a prize for the best presentation to the thematic panel on Creativity and Design.