The III International Congress on Creativity, like its previous editions, emerges within the framework of the CREA campus specialization, which brings together the degree programmes in Fine Arts, Design, Communication and Education offered by the University of Vigo in the city of Pontevedra.

With the aim of fostering theoretical and practical reflection on the new challenges and possibilities of contemporary creativity, the III International Congress on Creativity is designed to bring together professionals, researchers, educators and academics linked to art, design, education and communication. In this edition, the congress focuses on how creativity is being reconfigured in a context shaped by artificial intelligence, sustainability, digital ethics and educational transformation.

Throughout the Congress, spaces will be promoted to explore the capacity to generate original ideas, address problems from renewed perspectives and produce innovative solutions that respond to the cultural, social and technological needs of our time. The programme will combine keynote lectures, thematic panels, paper presentations and open dialogues, structured around four key areas:

• • • ART: Symbiosis between AI and Human Sensibility. The congress will examine how artificial intelligence accelerates content creation in communication and design, while art advocates for a “new renaissance” that recovers texture, human gesture and individual expression as fundamental elements of creative work.
    • EDUCATION: Educating to “Learn How to Think”. Experiences and proposals will be addressed that show how educational environments —including the Creative Poles promoted by the Xunta de Galicia— integrate design and art as tools to stimulate critical thinking and creativity from the earliest stages of education.
    • COMMUNICATION: Ethics and Authentic Connectivity. The transition from a culture centred on “likes” to communication models based on intelligent hyper-personalisation, the creation of content with human value, and the pursuit of authentic digital experiences that place the user above technology will be discussed.
    • DESIGN: Conscious Design and Visual Sustainability. Reflection will focus on the role of design as a driver of the reinvention of the everyday —from circular fashion to the creation of functional and emotionally meaningful objects— as well as on the emergence of aesthetics that combine nostalgia with strategy and sustainable innovation.

The 3rd International Congress on Creativity thus invites us to rethink creativity not only as an individual capacity, but also as a collective, ethical and transformative practice, capable of generating impact across the different spheres of contemporary society.